GoodtoChina’s Sustainable Design initiative helps evolve environmentally sustainable product ideas, systems and infrastructure. Sustainable design is one of the challenges of a future where the environment is at the forefront of urban living. How do we design products, systems and lifestyles that are not only environmentally friendly but appeal to the consumer? How do we change perceptions so that people choose sustainably produced items? We want to get tomorrow’s leaders thinking about low environmental impact business solutions that will reflect well on their companies while helping the environment.