How 01coolbike will transform biking

Posted on | October 24, 2011 | Comments Off on How 01coolbike will transform biking

 

This presentation provides an introduction to GoodtoChina and 01coolbike’s goals – to reduce air pollution, make the bicycle an integrated element of future urban transportation, and change perceptions of the bicycle in Shanghai. With the number of cars on the street to triple by 2020, we aim to reduce air pollution and carbon emissions through the promotion of cycling. Through research conducted with partner organizations, we have found that Chinese youth lifestyle desires are a highly suited match to bike culture. GoodtoChina 01coolbike will target young people through events, research, and product design and innovation.

Click the link below to download the full presentation and to learn about our newest online tool that evaluates the connection between urban transport in your city and cycling – Biking for future forward cities (BFFC).

01coolbike Presentation
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