GoodtoChina inspires and supports sustainable living through environmental projects, social initiatives and consulting projects. We have four main initiatives: cool bike, urban farming, cool living and sustainable design. These are intended to make sustainable living accessible, beneficial and desirable to all Chinese urban residents, accelerating the move towards a lower carbon society.

From installing rooftop urban farms to leading critical mass bike rides around the city to designing eco-products and organizing sustainable events, GoodtoChina is changing the face of urban living in China.


GoodtoChina’s work would not be possible without the tireless efforts of both international and Chinese interns who diligently work in our office. If you are interested in interning with GoodtoChina, please contact us.

Susan Evans, Founder and CEO

Susan Evans graduated with an M.Sc in Mathematics, a B.Sc in Computing Operational Research/Statistics and a B. Ed in Sport. She went on to work at the Fraunhofer Research Institute in Germany, working on the development of innovative technologies for the European Commission. She then moved into strategic creative development and the global network of Publicis Advertising Agency in London and San Francisco. Susan later became Vice President of FCB and Y&R and finally founded her own business Kplunk. Susan’s portfolio includes people brands Nintendo, Perrier and Volvo, and world leaders Intel and Xerox, to name a few. In 2009, Susan founded GoodtoChina, adding an exciting challenge to her portofolio as she aims to create sustainable impact in China.


Kareen Erbe, Senior Advisor, Urban Farming Initiative

Kareen has a BSc. in Environmental Science and over 300 hours of experience in permaculture design. She completed an advanced permaculture program taught by renowned designer Geoff Lawton, at the Permaculture Research Institute of Australia which included specific training in earthworks, composting methods, soil biology and teaching permaculture. She has a Master Composter certification and training in Ecology Action’s Grow Biointensive methods and has worked and volunteered on numerous organic farms in Australia, New Zealand, and the United States.  She is the founder of Broken Ground, a business in Bozeman, Montana, offering edible garden design consultation in addition to workshops on permaculture, composting and gardening.

In addition to her permaculture and gardening experience, Kareen has over seven years of combined work experience in the non-profit field. From peace and social justice work in Latin America to inner-city environmental renewal , to wildlife conservation in the Greater Yellowstone Ecosystem, Kareen is experienced in program development, facilitation and teaching, volunteer supervision, board management and fundraising.



Alexandra Chu
Owner, Anken Green


Sherry Poon
Founder, Eco Design Fair


David Li
Foreman, Xinchejian


TEKTAO Urban Design Consulting Co., Ltd


Nitin Dani
President, Green Drinks China